What is Marketing Research?
If you’ve been in the marketing field for a while, you know that there are many different types of marketing research. If you’re new to the industry, however, it can be difficult to know which type is right for your business. The truth is that…
The Evolution of Consumer Behavior
1. The Importance of Consumer Behavior Consumer behavior refers to the actions and decisions that consumers take, as well as the motivation behind those actions. To understand consumer behavior, it is essential to know the consumer decision-making process and the different factors that influence consumer…
5 Ways to Improve Customer Experience by 2022
We live in a time of rapid change, and the pace is only accelerating. At the same time, the number of businesses launching each year is expected to grow steadily. At the same time, we are all becoming more and more digitally connected. To help…
Healthcare & Cryptocurrency
Introduction As stated by CoinMarketCap in 2021, There are currently more than 8,360 cryptocurrencies in the world and more than $1 trillion market capitalization (and increasing). Cryptocurrencies are just like data, they’re specific to each industry being related to almost all sectors such as Healthcare, Law, economy,…
Big Data and Market Research
aOne of the most commonly used terms in the business world is “big data.” If you accept the buzz around social media, you might feel it offers the answer to every marketing challenge that has ever been in the history of company. It’s easy to…
Market Research Transformation
Technology has had a significant impact on market research, resulting in a new generation of speedier and easier-to-use technologies that assist firms in discovering what their customers believe. Market research is, at its foundation, a subject that aims to assist us in keeping up with…
Marketing Research MIX (4PS)
“Marketing research mix 4ps” is a framework that assists researchers in the design and analysis of market research studies. Marketing research mix (4ps), like marketing and marketing mix, incorporates the four P’s. The elements are not random, but rather sequential, which distinguishes it from “Marketing…
How market research is important for real estate industry?
If you want to be successful in real estate, you’ve got to know what your clients want. The only way to do that is by asking those questions and finding out what they’re looking for. It’s the same with your business. By conducting market research,…
How Employee Satisfaction impact your Customer Satisfaction?
As an employee, you are the face of your business. Your smile, your greeting, and your helpful attitude can make or break a customer’s experience. A happy employee feels valued and appreciated by their employer. Research shows that employees who feel happy in their job…
Top 10 global Consumer trends for 2021
The global consumer landscape is changing rapidly. As technology advances, cultural shifts emerge and attitudes evolve, businesses must react appropriately to remain relevant. Understanding current consumer trends enables brands to stay at the forefront of cultural conversations and marketing strategies. Explore the key global consumer…
