Branding enhance your products in a way that make your full brand. The goal of branding is to bond the values with personality and identity and personality with other communications with your audience. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses

 It’s very important your brand is the link between the product and customers in your market. Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses

Brand equity used in raising the reputation of the company also for the increasing of trustworthiness and in doing the market research process in order to get its benefits.

The presence of brand name make the customer pay for the brand name itself and choose it over the other business in many times, and as more as the brand equity that makes customers pays for its product and also when it decide to release product extension they also pay for the extension as it gain the same brand equity of the basics itself.

Mercedes is an example for the long lasting brand name with its brand equality which have its loyal customers. Branding is focused itself on the quality of product and on the value it represent for consumer and on the whole product.