5 Effective Elements In Your 2021 Marketing Strategy
It’s time to plan out a strategic marketing strategy in the next five years, but you don’t know where to start. You want your company to stay ahead of the curve and be prepared for the future. In 2021, the way businesses market themselves will be drastically different than it was in 2016 due to shifts in technology and consumer behavior. Here are 5 strategies you can put into practice right now for effective marketing in 2021.
1- Adapt to the rapid pace of technological change
Technology is changing all the time. What’s important is to keep up with the rapid pace of change and find new opportunities for your business. Just because your business is thriving now doesn’t mean it’s going to remain that way. You have to adapt to new technologies and market changes or you’ll eventually be left behind. According to research from The Boston Consulting Group and the German Institute for Market Research, as much as 81% of consumers would prefer to buy things digitally or via apps, compared to the value of storage and transportation and 47% for online shopping, to name a few.
While it’s pretty difficult to target products and services without inputting any major data and inputting customer information, now is the right time to start.
In recent years, consumers have changed their behaviors while online shopping: As a result, consumers are looking for digital channels to source products and services, and as attractive as this short term use case may sound, establishing a new marketing strategy is essential if you want to come out on top in the current environment.
According to Knowyourstrategy.com, in 2019 the leading digital marketing approach was organic. In other words, people were telling other people about your business, such as Facebook groups, and other platforms. In contrast, digital advertising has reached a plateau as a revenue generator and it’s time to start focusing on other marketing channels. Regarding the importance of content, this is a strategy that’s more accessible than ever before. Even if you don’t have a lot of time to create content, it’s worthwhile doing so to keep your name out there.
Creating content is key for gaining prospective customers’ attention and for driving traffic to your website. The following are some examples of content ideas, based on our experts’ research: People are searching for products that solve their problems or address their interests. For you, it could mean you need to write blog articles, conduct surveys, or create info-graphics, all of which you can use to market. You can even use video content to market.
2- Focus on your customers rather than on your business
Your customers are the most important thing when it comes to your business. Put yourself in their shoes. How would you like to be treated? What would you like to see? What would you like to have? Focus on building something useful and beautiful and that brings value to people’s lives. What is the one thing everyone who enters your business will appreciate? Who do they come to visit? This insight will help you find your “Sweet Spot” and start rewarding people with positive experiences. In transnational marketing efforts, there should never be a point in the advertisement where the essence of the communication gets lost in the task of selling. Whether it’s a website, personal Facebook page, email, Instagram thread, or any other platform, it should always be collaborative.
Let your customers and fans interact with your messaging. It will force them to appreciate you more for the effort you put forward. You don’t have to advertise or put out any message — just let them say “Yes” to you. People just aren’t buying the things you are selling. Focus on experiences instead. Ready? GO. “The mind creates images. It creates images of the things it sees. It creates images that it identifies with, valuing those images over the reality it observes. Of course, it is the image of reality that is important — but the mind creates images of reality.” — Thich Nhat Hanh Years ago, I spoke to someone who emailed me to ask about swiping trends. I told her that when people had new cell phones, they wanted to know how to swipe.
In my stint at the top of the industry, I learned that their marketing messaging should be focused on the target audience. What I failed to understand is that a person’s swipe behavior was based on the way they interacted with others when using certain apps. They wanted to know how to make sense of their own world through visual media and unique interaction patterns.
3- Improve the customer experience through five elements of customer success
You can improve the customer experience through five elements of customer success:
- Make it easy for your customers to do business with you.
- Make it easy and enjoyable for your customers to use your product or service.
- Deliver value that exceeds customer expectations.
- Make it easy for your customers to give you feedback about their experience.
- .Ensure that your processes are repeatable, scalable, and deliver value.
Think of these five areas as the pillars upon which your marketing strategy is built — the building blocks of a successful business. To be successful in 2021, focus on the twenty pieces that compose each pillar.
A successful marketing strategy in 2021 hinges on getting all twenty pillars excited and engaged. Your expectations of marketing are varying from marketer to marketer, but these five fundamental pillars seem to be driving most marketers’ actions in the press and customer feedback.
The questions marketers need to answer are:
- What will your plan consist of?
- Which tactics can we use to accomplish our goals?
- What products or services can we package as an option?
- Which platforms can we leverage?
- Are there any tools that stand out as having promise for a more in-depth, custom solution?
One of the biggest challenges marketers face in the current market is converting prospective customers into actual customers. According to Hayley Jones, head of marketing at Imperil, “Large brand marketers are struggling to deliver value to customers, to emotionally engage them, to remove friction and find answers to their unknown idiosyncrasies.”
Most marketers in this stage end up spending a lot of time crafting answers to these “unasked” questions through an overwhelming amount of brand marketing. However, it’s time to step back and start asking some easier questions. Then you’ll have the freedom to choose an effective path for marketing your business and its products and services. According to Jeffrey Stiffener, executive director of Strategy Brain Corner, and John Hewitt, president and founder of Strategy Breaker, three strategies can make 2021 a good year for marketers. Stiffener and Hewitt define three strategies as follows.
4- Use data to create marketing campaigns that are more effective than ever before conclusion: Take a proactive approach to your marketing strategy in 2021
When it comes to your marketing strategy, you want to use data to create campaigns that are more effective than ever before. Your sales funnel is broken: 42% of consumers buy online after visiting a competitor’s website.
If you’re not using data to market your business effectively, your prospects will sniff out your strategy. It’s time to invest in better data.
Many small businesses sell quantitative data instead of qualitative data. This type of data is collected through surveys, phone calls, or other forms of in-person interaction. These types of data weren’t recovered at all by Google or Facebook, so make sure you own your data and use it for better strategic decisions.
Quantitative data is what’s being sold; qualitative data is what’s being learned. Advanced marketing involves capturing buyer insight and understanding how each action on your website, app, or in-store contributes to their next purchase. A quick tip: if you’re an e-commerce site, consider using APIs to track data across your site and automate processes. Marketing analytics tech has risen in popularity over the past few years.
Marketing data analysis enables businesses to make more informed decisions during their marketing efforts. In 2021, with the amount of information at your fingertips thanks to advanced technology, you have more power to make marketing decisions.
You’ve got tons of data on your business right now. Jack Butcher, the chief digital officer at the Boston Consulting Group, points out that while business owners often feel overwhelmed, data systems and analytics help them make more informed decisions about where and how to spend their money and time.
Data is the lifeblood of marketing, but only when combined with other data can analytics give marketers a bigger advantage for growth.
A quick tip: use different types of data to understand your customer and increase sales efficiency. Understanding the long-tail of your customer lifetime value, or LVT, will generate billions in revenue.
5- 2021 and you’ll be sure to see a positive return on investment. Your customers will thank you, and your company will expand its reach in the marketplace as well as its profits.
Social media is a great way to connect with customers and show them that you care about them. Treat your customers like the VIPs they are and they will reward your brand with loyalty.
If you don’t create social media content or interactions with your customers online, Facebook or Instagram will be your only hope. You can expect a spike in sales once you create targeted posts that are a win for both you and your customer.
First impressions, first feelings don’t matter when you’re trying to forge a meaningful connection with a certain group of people. The key here is, being strategic about who your audience is and knowledge about their needs. Even though it may cost more upfront to invest in some social media tools, it’s a necessary step to stay in the game. It’ll pay dividends in the future as your content has a much higher chance of being seen by the right audience.
A customer’s first impression is all they’ll remember of your company and the relationship you’ve built with them. Develop a marketing strategy that shows you care, are responsive, and know how to keep close eyes on your audience. Once you know who your ideal customers are and what they’re looking for, you can create products and services that address their concerns.
Customers are no longer as judgmental and will place a greater value on a product or service than before when online shopping. When you share details about what you do and what you stand for online, it becomes personal for customers. This means that the more relevant and personal you can make your messages, the more likely customers will be to respond. People don’t respond well to impersonal messages. Think about this — people respond a lot better to a direct message than an email. It’s a more personal way for you to connect with your customers.
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