What you need to know about Qualitative Research
Qualitative Research is gathering an in-depth understanding of human behavior ,the reasons that govern such behavior, and to gather initial consumer needs or early reactions to new product concepts.
The qualitative method investigates the why and how of decision making, not just what, where, when.
Smaller but focused samples are more often used than large samples.
Methodologies
In-depth Interviews
Qualitative Research
Focus Groups & Mini-groups
Qualitative Research
Shop Along
Qualitative Research
In-home visits
Qualitative Research
Mystery Shopping/Calling
Qualitative Research
