What you need to know about Quantitative Research
Quantitative Research Is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you getting reliable statistical results.
It’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
Quantitative research typically includes customer surveys and questionnaires, which is conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website.
Survey questions have to be carefully considered so that the results will provide meaningful data.