Research solutions, built for the MENA business community.
Freeminds is a specialized provider of all research solutions and consulting services to the business community in the MENA region. Launched in 2010, we’ve built experience across more than 40 categories and 20 countries — handling both quantitative and qualitative studies to deliver the ideal solution to each business problem.
Freeminds relies on specialized experts — permanents and associates — alongside experienced local staff required for the realization of every type of study.
Why us
Most of our work comes from international research agencies who scrutinize our field quality systems more closely than most clients do — we are the research “agency’s research agency.”
More senior attention and involvement.
Your project gets the seniority it deserves at every stage — not pushed down to a junior bench.
A solid field network and QC backbone.
We’ve built a large backroom of field network and quality control systems across the region.
Insightful, actionable findings.
Our advice is built on solid field quality, so the findings translate into decisions you can act on.
Built from first principles.
We first understand your needs, then build research up from first principles — entirely tailor-made. We do not fit your need into ready-made solutions.
Freeminds team in MENA
We have a full-fledged Research and Field department — an advanced, well-structured team applying very strict quality control procedures across every project.
Fieldwork team specialty
- PAPI
- Door to Door
- Street Intercept
- Central Location
- Telephone Interviews
- CATI Call Center
- Focus Group Discussion (online / offline)
- Mystery Shopping
- In-depth Interviews (online / offline)
- CAWI
- CAPI
- Shop-along
How we ensure quality
- Interviewers selected based on category, research type, and specific competence areas.
- Trained supervisors assigned to monitor each project’s status and provide guidance as needed.
- Interviewers complete a rigorous training program regardless of prior experience, covering:
- Sampling principles and procedures
- Fieldwork methods and questionnaire design
- Interviewing techniques — initial approaches and probing
20 countries across MENA
North Africa
- — Egypt
- — Algeria
- — Morocco
- — Tunisia
- — Libya
- — Sudan
Middle East
- — UAE
- — KSA
- — Kuwait
- — Qatar
- — Bahrain
- — Oman
- — Yemen
- — Iraq
- — Iran
Levant & Other
- — Jordan
- — Lebanon
- — Syria