If you’ve been in the marketing field for a while, you know there are many different types of marketing research. If you’re new to the industry, it can be difficult to know which type is right for your business…
Read article →As an employee, you are the face of your business. Your smile, your greeting, and your helpful attitude can make or break a customer’s experience. Research shows employees who feel happy in their job…
Read →The global consumer landscape is changing rapidly. As technology advances, cultural shifts emerge, and attitudes evolve, businesses must react appropriately to remain relevant.
Read →Marketing research is a global industry with billions in investment. ESOMAR’s Global Market Research 2020 report shows the Middle East with a combined growth rate of +1.8%…
Read →It’s time to plan a strategic marketing strategy for the next five years. You want your company to stay ahead of the curve — here’s where to start in 2021.
Read →Every business owner will eventually need customer feedback to see what can be improved. Here are four tips for surveying your customers that get results and save time.
Read →Traditional marketing research is evolving to meet consumer needs. With shifting consumer behavior and new technologies, marketers are adopting innovative strategies — including a turn to mobile-friendly research.
Read →Marketing research is your solid ground for decision-makers. Before you conduct research for your business, understand both methodologies — qualitative and quantitative.
Read →Employee satisfaction is essential for your company to complete and achieve its goals. An employee satisfaction survey tool helps reduce turnover and keep teams on track.
Read →Ramadan has always been the awaited season for brands, advertisers, and production houses, with high viewership and strong media anticipation across the region.
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