Each service is designed and delivered by Freeminds analysts native to the region — no offshored fieldwork, no translated decks.
Gathering an in-depth understanding of human behavior, the reasons that govern such behavior, and capturing initial consumer needs or early reactions to new product concepts.
Asking people for their opinions at scale to produce hard facts and statistics — guiding decisions with reliable, statistically sound results.
Full-service coverage across the research lifecycle — from problem definition and study design through fieldwork, analysis, and final recommendations.
Ready-to-deploy modules we’ve built and refined for recurring regional needs — adapted to each client’s context.
Qualitative and quantitative, online and offline — we match the method to the research question, never the other way around.
We deliver full-service qualitative and quantitative market research across the MENA region — focus groups, in-depth interviews, ethnography, online communities, U&A studies, concept and product testing, pricing and conjoint, and segmentation — plus study design, fieldwork management, data processing, analysis and reporting.
Freeminds MENA runs fieldwork across more than 20 markets in the Middle East and North Africa, including Egypt, Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Iraq, Morocco, Tunisia and Algeria, through our own regional network rather than offshored vendors.
Qualitative research explores the reasons behind human behaviour through focus groups, interviews and ethnography, and is ideal for early concept reactions. Quantitative research asks people for their opinions at scale to produce statistically sound facts that can be projected to a population.
We use CAPI, CATI, CAWI, PAPI, CLT, face-to-face interviews, online panels and email surveys, mystery shopping and calling, in-home visits, shop-alongs, and online or offline focus groups and in-depth interviews. The method is matched to the research question.
We have run studies in more than 40 categories, including FMCG, food and drinks, telecommunications, finance, automotive, retail, pharma and medical, real estate, hospitality and tourism, baby care, cosmetics and fragrance, media and advertising, government, IT and technology.
Timelines depend on scope and market coverage. A focused qualitative study usually runs three to four weeks end to end, while a multi-country quantitative study typically takes six to ten weeks from briefing to final report. We confirm a schedule with you at the proposal stage.
Freeminds MENA is an ESOMAR corporate member and applies its quality standards: interviewer training and briefing, supervised fieldwork, back-checks and validation on a share of interviews, GPS and audio checks where applicable, and logic and consistency checks during data processing.
Email info@freeminds-mena.com or use our contact form with the business decision you are trying to make, your target markets and audiences, and your timing. We will recommend a methodology and send a costed proposal.
Tell us the decision you’re trying to make. We’ll recommend a method.
Brief us