Services

Six research practices, one regional team.

Each service is designed and delivered by Freeminds analysts native to the region — no offshored fieldwork, no translated decks.

Focus group discussion with MENA participants at a Freeminds research facility
01

Qualitative Research

Gathering an in-depth understanding of human behavior, the reasons that govern such behavior, and capturing initial consumer needs or early reactions to new product concepts.

  • Focus groups & mini-groups
  • In-depth interviews
  • Ethnography & home visits
  • Online communities (MROCs)
02

Quantitative Research

Asking people for their opinions at scale to produce hard facts and statistics — guiding decisions with reliable, statistically sound results.

  • U&A studies
  • Concept & product testing
  • Pricing & conjoint
  • Segmentation
03

Scope of Research

Full-service coverage across the research lifecycle — from problem definition and study design through fieldwork, analysis, and final recommendations.

  • Study design
  • Fieldwork management
  • Data processing & analysis
  • Reporting & recommendations
04

Customized Modules

Ready-to-deploy modules we’ve built and refined for recurring regional needs — adapted to each client’s context.

  • Ramadan Media Report
  • Employee Satisfaction Survey
  • Customer Satisfaction Survey
  • Tailor-made modules
Methodologies

Every mode of fieldwork, in one team.

Qualitative and quantitative, online and offline — we match the method to the research question, never the other way around.

  • CLT
  • Online via Emails
  • CAPI
  • CATI
  • Face to Face Interviews
  • PAPI
  • Mystery Shopping / Calling
  • In-home visits
  • Shop Along
  • Focus Groups & Mini-groups (online/offline)
  • In-depth Interviews (online/offline)
  • CAWI
Market sectors

Experience across more than 40 categories.

AdvertisingAutomotiveDrinksPetrolRetailSportsTelecommunicationsChemicalsConfectioneryStrategyCosmeticsCleaning & Home CareDurablesEconomyElectricFashionFinanceFoodFragranceGamesGovernmentMedicalHospitalityITLawMediaReal EstatePharmaBaby CareTourismTransportation

Not sure which approach fits your question?

Tell us the decision you’re trying to make. We’ll recommend a method.

Brief us