Sentiment Analysis at Scale: Turning Social Chatter into Strategy

Every brand has access to social data. Very few turn it into a repeatable input for pricing, product or comms decisions.

Modern programs combine LLM-based classification, Arabic-dialect NLP and manual coding on a sample to keep accuracy honest — then feed the outputs into brand tracking dashboards alongside survey data.

Freeminds MENA runs qualitative and quantitative programs across 8+ markets, with in-country fieldwork teams, multilingual moderation, panel and programmatic sampling, and consultative delivery from design through action. We run dialect-aware sentiment programs across Gulf Arabic, Levantine Arabic, Egyptian Arabic and English, benchmarked against manually coded validation sets.